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Infinite palette of shades

So Pure Color

So Pure Color Infinite palette of shades <p>With So Pure Color, you&rsquo;ll work with naturally nourishing colors and beautifully scented products &ndash; featuring organic argan jasmine and sandalwood oils. This line includes everything from color and developer to even cool boosters, for even more neutralization. Also our blonde lighting powder can effectively lift hair 5-6 levels.</p> <p>Our exclusive ammonia-free color range is vegan-friendly, and includes a complete range of pure products for natural and fashion colors that are easy to mix and apply. We offer up to 100% grey coverage and long lasting colors. The mild yet effective formulation also contains phytokeratin &ndash; in a coconut base so colors don&rsquo;t stain the scalp.</p>


Easy to mix and apply


<p>Vegan-friendly</p> <p>Mild and nourishing</p> <p>Ammonia-free</p> 7BEEFDA5-EA9C-4905-93ABEE9103A5C345 Benefits image /en/media/7BEEFDA5-EA9C-4905-93ABEE9103A5C345/Benefitsimage

Exclusive, rich formula

Key ingredients

<p><strong>Phytokeratin <br /></strong>Nourishing protein that helps hair stay healthy. </p> <p><strong>Moroccan argan oil<br /></strong>Certified organic and rich in vitamins A and E, to strengthen and hydrate hair and scalp. </p> <p><strong>Jasmine and sandalwood oil.<br /></strong>Certified organic essential oils with a rich, warm fragrance.</p> 71067A32-C2C2-44A4-A072AEDB782732B1 Ingredients image /en/media/71067A32-C2C2-44A4-A072AEDB782732B1/Ingredientsimage

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